Public Relations Strategy
PR is an integrated field. From research, to conception, to execution, Righteous Relations can help you tell the perfect story, and captivate the appropriate audience.
For newer or smaller companies, there's a defining moment when you begin receiving calls or emails from the press. Or, perhaps you saw a competitor get covered, while your brand was excluded. Your PR agent will monitor daily coverage of your brand name or keywords, and can strategize a media outreach plan to gain more coverage in the future.
Every business needs a strategic plan in order to set and achieve important goals and milestones. A good strategic plan can take up to 4 months to complete, and includes a detailed brand audit, competitor and industry analysis, messaging campaigns, opportunities for thought leadership, and even plans for sales goals or hiring new teams.
Events & Trade Shows
Speaking, sponsoring, exhibiting, and attending trade shows and community events is crucial if you want to be successful in the cannabis universe. A good PR agent knows the ins and outs of event marketing, and can help you plan out a rich schedule of event appearances that will garner recognition for your brand, within your budget.