Public Relations Strategy

PR is an integrated field. From research, to conception, to execution, Righteous Relations can help you tell the perfect story, and captivate the appropriate audience.

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Media Relations

For newer or smaller companies,  there's a defining moment when you begin receiving calls or emails from the press. Or, perhaps you saw a competitor get covered, while your brand was excluded. Your PR agent will monitor daily coverage of your brand name or keywords, and can strategize a media outreach plan to gain more coverage in the future.

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Strategic Planning

Every business needs a strategic plan in order to set and achieve important goals and milestones. A good strategic plan can take up to 4 months to complete, and includes a detailed brand audit, competitor and industry analysis, messaging campaigns, opportunities for thought leadership, and even plans for sales goals or hiring new teams. 

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Events & Trade Shows

Speaking, sponsoring, exhibiting, and attending trade shows and community events is crucial if you want to be successful in the cannabis universe. A good PR agent knows the ins and outs of event marketing, and can help you plan out a rich schedule of event appearances that will garner recognition for your brand, within your budget.